1 min read - Last updated: 25 dec 2020
The abbreviation UX stands for user experience. The meaning of UX design is to design a solution that (1) meets users' needs, (2) fulfills an organization's goals and (3) is technically feasible. And always in that order.
UX design is about user experience
UX design is about all the factors that influence the user experience when a person uses a product or service. Think of the sensory perception (what does the person see, hear, feel or smell?), the ease of use of the product or service (did the person find it easy or difficult?), locating information, the route the user takes (user journey), the confidence the user has in the product or service, the readability of texts and images, you name it.
This interface allows the user to understand what is possible with the device and to have control over it. So there is a difference between UX and UI design. UX design includes all factors that affect the user experience, UI design deals only with the visible or invisible interfaces. A UI designer is a designer who focuses entirely on (digital) interfaces, both in terms of usability and aesthetics.
Usability means ease of use. The ease with which a product can be used is an important factor of the user experience, the UX. When a product or service is very easy and simple to use, user satisfaction increases. It is also referred to as usability.
If you want to learn more about UX UI design, or be coached as a UX designer yourself, contact UX Coach.