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An interview with Joanna, UX/UI designer

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3 min read - 2 June 2023
Last week, I had the pleasure to interview my colleague Joanna, about the things that motivate her as a UX/UI designer and what she's learned so far at UX coach. So, read on and find out what drove Joanna, who started with a finance degree to pursue her journey in UX/UI and how she stays consistent with it. 

How long have you been working as a UX/UI designer?

"Professionally, with thanks to the opportunity to work with UXCoach, I've been working as a UX/UI designer for a little over a year. However, I've been working on small projects, experimenting, and learning UX/UI for three years, on my own. It's always been something I've been interested in, so it was a hobby originally which, thankfully, grew into something more." 
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What do you like most about the job?

"For one, the freedom. I've never been good with micromanagement in other positions, outside of UX/UI. I enjoy working with a team and clients, but having the freedom to create something unique that appeals to clients and rests well with my team is the best feeling! I also love the challenge of creating something that the client approve, while introducing them to something new. And I really appreciate the guidance I receive from UXCoach." 

Can you share some experiences that really opened your eyes to the realities of being a designer?

"There were quite a few, actually! One, for example, that really stands out was when I was working on my first big project. We were competing against another set of designers and I was really nervous. I felt like a fraud, like there's no way I could compete. But, I was motivated, because I thought 'no matter what happens, at least I'll learn something!' And I did, I learned a lot about work flow structure. Plus, it was great that the company did choose our design. Another experience was working for another big project and wow! It amazed me how long and extensive certain projects can be. But, I learned that maintaining consistent communication between you, the client, and your team is essential in this field. So, stay consistent and eager to learn more." 

What are your struggles during work?

"Well, as a newer designer, I feel like I'm very eager to create things that are unique and trendy. But, as I've learned, that's not always what's best for the client. Often, you will need to humble yourself and stick to a vision that fits and is consistent their brand. In other instances, the client will be contradicting, especially towards what they want. But as a designer, you'll need to find that silver lining between what they want and what they need. Also, there will be times when you'll be playing several roles during a project, including that of a project manager. So you'll need to learn to put your foot down respectively with certain clients." 

What are your thoughts on the future of UX/UI design?

"I think the future is bright in the UX/UI field! More companies and people are starting to realize how essential it is for the success of a brand. Before, barely anyone knew what this field was. They thought we just toyed around with websites, but now more people understand and that's great for us. We are becoming more in demand than ever before. And, with the rapid expansion of technology, especially AI, we'll be able to play our roles and do our jobs in such a more efficient and different manner. I'm excited for it!" 
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​Joanna

Joanna is a UX/UI designer in Antwerp. She has an eye for detail, is adaptable and believes that good design is not flashy but more about the user. ​
Marjan Geerts

​Marjan

Senior UX designer with 15+ years of experience in combining design and research. She believes that empathy for the customer leads to better and more attractive products and services. She is founder of UX Coach, a UX design studio in Antwerp.
+32 (0)487 424 713
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  • UX design opleiding
    • UX/UI design basisopleiding
    • Korte individuele UX/UI design opleiding
    • Korte individuele UX research opleiding
    • UX coaching
  • UX design bureau
    • Portfolio
    • Chique website laten ontwerpen of bouwen
    • Experience design bureau
  • Blog
  • Nieuwsbrief