Design Thinking and UX design

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2 min read - May 10, 2026

Design Thinking is a methodology for creating better user experiences. It involves structuring and prioritizing problems, engaging all stakeholders, talking to real people about their daily challenges and dreams, co-creation, and prototyping solutions. And that is where UX design comes into play.

🇳🇱 Lees dit artikel in het Nederlands: Design Thinking en UX design

The triangle with the 3 perspectives shown here is inspired by the Design Thinking methodology of design company IDEO.

When tackling complex challenges, such as developing a product or service, you want to clearly see what the problem is from every perspective, and how a potential solution addresses those problems.

Also watch the video about these 3 perspectives on YouTube.

📘 What is UX Design?

1. What is desirable for users?

When solving a problem, always start by talking to the users (the people who will use the solution). They can tell you what their real problems are, and they often have good ideas about the ideal situation, or their ideal user experience (UX) and user interface (UI).

✅ User research methods:

user interviews,
online surveys,
usability testing,
customer journey mapping,
shadowing,
cultural probes,
diary research.

2. What is viable for the organization?

Secondly, talk to the organization you work for: what are their goals for the future, and when is a solution profitable and feasible in their view?

✅ Methods for research into organizational goals:

stakeholder interviews,
competitor analysis.

3. What is feasible for the development team?

Thirdly: talk to the technical experts, the developers of your (digital) solution. These are the people who can tell you whether a solution can be created as you have in mind, using existing technologies and the knowledge available within the organization.

✅ Methoden voor het bespreken van je design met het development team:Methods for discussing your design with the development team:

wireframing,
prototyping.

Conclusion

Design Thinking is a methodology for creating better user experiences. It involves structuring and prioritizing problems, engaging all stakeholders, talking to real people about their daily challenges and dreams, co-creation, and prototyping solutions.

And that is where UX design comes into play: bringing stakeholders together around an initial sketch, a set of wireframes, or a clickable prototype helps in making decisions. It makes the ideas in the minds of all these people concrete and visible. UX designers help make decisions regarding the development of (digital) products and services.

Marjan

Senior UX designer with 15+ years of experience combining design and research. She believes that customer empathy produces better and more attractive products and services. She is founder of UX Coach, a UX design studio in Antwerp, Belgium.

+32 (0)487 424 713

The 3 perspectives to take into account

Marjan from uxcoach.be explains the 3 perspectives that emerge in every UX/UI design project. Whether you are designing a website, mobile app, or software, you will always come into contact with stakeholders who reason from a different perspective than you do. This principle comes from the Design Thinking methodology. It is very good to keep this in mind as a beginning UX/UI designer!

Watch on Youtube